Monday Media: Surprising Nobody, NBA League Pass Declared the GeoCities of Sports Applications

Ahh, NBA League Pass. It has been a wild ride this season. I cannot count the number of basketball games I have watched on you this year—somewhere north of 150, but exactly how north of that I didn’t track. Your service was worth practically any price, and especially the pittance I ended up paying. You made it possible for me to write about basketball without having a cable package. Sure I wasn’t able to watch many “marquee” matchups, but half the time that’s not what I wanted to watch anyways. I watched almost every single one of my favorite team’s games, and copious other interesting ones. Because of you I have an irrational love of Cory Joseph, Kim English and Gustavo Ayon. Thanks League Pass.

Now, there are numerous problems with your service. I wish I lived in a magic land where the FCC got involved and made your product much better. I’ll get to those problems in a minute, but first, Louis CK’s thesis—everything’s amazing and nobody’s happy—needs to be acknowledged. You have numerous problems, but from my couch I can watch ALMOST EVERY SINGLE NBA GAME! In two seconds I can go from watching Milwaukee playing Orlando to New York playing Utah to Portland playing San Antonio! If I miss a game, I can watch it the next day! I can have a responsible and informed opinion about the entire NBA because I’ve watched at least a few games of every single team! That’s awesome!

In a few days the playoffs will start, and you’ll be nerfed. With all playoff games on national TV, no more will you be useful. I’ll have to suck it up and pay for cable, go watch games at bars or friends’ houses, stream broadcasts or just not watch. None of those are particularly palatable options. I’ll miss you League Pass.

That being said, things could be a lot better. Deadspin wrote a piece at the beginning of the season outlining numerous problems with the service, and they’re spot on. Compared to our options in 2003, League Pass is a 14 out of 10. Compared to what our options should be in 2013, League Pass is a 4 out of 10. If it didn’t have an exclusive content license with the NBA, surely numerous competitors would have come along and built a better service. In the hopes that the people in charge of League Pass love this blog, here are the eight biggest problems that need fixing. Have more problems? Let me know in the comments.

1. Customer service (or lack thereof).
It is impossible for somebody with League Pass to help you if you have problems with your service. That’s not hyperbole: it is actually impossible. The contact information is extremely difficult to find. Once you do find it, nobody responds to your requests. If somebody does respond to your request, it is with boiler plate language that doesn’t solve anything. Then they ignore you.

2. You have no idea what you’re buying.
Did you buy League Pass Broadband, and then try to watch something on your mobile device, only to find out that you couldn’t? That’s because you have to buy a separate League Pass mobile subscription. Why would these be separate things in 2013?

3. The service breaks. ALL THE TIME!
I can’t get the League Pass application to work for me on Google Chrome, and often random games just won’t play. If you survey nine other League Pass subscribers, you will hear about nine unique problems with the service. This gets back at problem number one: there is nobody to talk to.

4. You can’t watch nationally televised games. Ever.
I understand the concept behind blackouts. I think they’re kind of stupid and a throwback to a pre-internet, pre-digital age, but I accept them. If a game is on TNT, ESPN, ABC, NBA TV (or is a local broadcast), I can’t watch it. That’s annoying, but oh well, that’s life. The real problem is that you can’t watch that game, ever. Similar services for other sports (like MLB.TV) archive a game as soon as it ends. Other services archive it after 48 hours. NBA League Pass never archives it. If it was on national TV, you can never see that game.

5. You can’t watch games from a past season.
Similarly, want to replay that game from last season, when you subscribed to the service? Nope, you’re screwed out of luck.

6. There is no choice of feeds.
Some, many even most, NBA broadcasts are bad. Whether it is the awful bumper music, tight camera angles some producers regularly use, or most likely, those grating announcers you just can’t stands, there are some broadcasts you would just like to avoid. If you were using the subscription service for any other sport, you could choose between watching the home or away feed. Not when watching basketball. Watching the NBA League Pass chosen feed is a game of Russian Roulette, and I always land on Sean Elliot.

7. High definition? What high definition?
Sometimes games are in high definition, sometimes they’re in standard definition. Worse, it sometimes switches on subsequent nights watching the exact same broadcasts. Why would the CSN Bay Area feed be standard definition one night, high definition the next?

8. Extras
I just want to watch basketball. Taking care of any of the above issues would be great. But while you’re at it, why not throw some bells and whistles onto the service? Why not mimic MLB.TV’s in-park audio feature, where the announcers are muted, replicating the experiene of sitting in the actual park? That’d be great. What about starting feeds earlier, and letting us watch player introductions and the National Anthem?

League Pass mostly works. Most of the time I’m able to watch the game I want to watch when I want to watch it, how I want to watch it. Most of the time. If it were the best product in a sea of competitors, that’d be unfortunate but understandable. But it isn’t. League Pass has a monopoly on NBA digital rights. No other company can make a better product because they don’t have the content license. Thus, the only way it will get better is if the customer pressures it to get better.

I can’t threaten to boycott League Pass, because it just isn’t credible. Whatever crappy product is put out, at whatever crappy price, I’ll pay. As long as I live 3,000 miles away from my favorite team, as long as I write about basketball, the NBA has me by the balls. But hopefully I can convince somebody who otherwise would’ve purchased the service that they shouldn’t, or convince somebody not to renew. As long as the product isn’t good enough, I will continue to tell people not to buy it, and hope you do too.

About Kevin Draper

Kevin “Franklin Mieuli” Draper was born and raised in Oakland, California, and loves it more than you can possibly imagine. Follow him on Twitter @kevinmdraper
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7 Responses to Monday Media: Surprising Nobody, NBA League Pass Declared the GeoCities of Sports Applications

  1. doof54 says:

    Blackout rules are also a huge problem. I am in Tallahassee, Florida, 800 miles from Memphis… and the Grizzlies games are blacked out. I have a place in Destin, Florida, about 150 miles closer to Memphis, and the Grizzlies games are not blacked out there.

    Worse yet? The games in Tallahassee are blacked out on Comcast cable, but not blacked out online. I end up watching online and HDMI into the big screen TV. But, if a game is on NBATV, it is blacked out on cable and not available on LeaguePass online.

    For support, you can get some marginal support online. Like reporting that the Grizzlies feed is actually showing the Milwaukee game by mistake. But for cable problems, like why are the Grizzlies games blacked out in my area, you can only speak with your cable provider. Comcast, of course, is clueless and blames the whole thing on the NBA.

    Right now, at season’s end, I am watching both NBA LeaguePass and MLB Extrra Innings and MLBTV online. The quality is SO much better than the NBA, it is really hard to believe.

  2. ryry says:

    This blog just pulled a page and a half of writing straight from my brain. It’s so frustrating that the service is so inconsistent and wrong-headed. How is MLB ahead of the tech curve, far ahead of the NBA? The lack of playoff coverage will be a major roadblock to my re-subscription.

  3. djbtak says:

    Just coming back to this one because I had to stop watching a grizz-orlando preseason game due to every play being shot from baseline/courtside. Yes it puts you “in the action” but like soccer, the game is about spacing and you can’t see anything because you can’t see all the players! I’d welcome a further investigation on what formats or standards get applied to broadcasts.

  4. dmango says:

    So…something has improved for NBA League Pass this season based on your explanation of home/away broadcasts. You can chose to watch either home or away team broadcasts in every game. I didn’t know it at first, but the way you do it is drag the game from the bottom menu to the top screen and let go of it on either the left or right side, depending on which team’s broadcast you want to watch. Oh and yeah, that horrible and loud music during “commercial” breaks…god I want to murder a kitten when that starts blaring.

  5. Not paying, but watching says:

    That’s fine you can pull up a stream for free so easily these days…

    Australia’s league pass is 10000% better than the USA. They get all the games, no blackouts, playoffs and finals, so if we are talking a per game basis it’s way cheaper too. Also no problems with Apple TV. How ironic that the home nation of the NBA is the shittiest place to watch league pass on

  6. R. McCoy says:

    pretty much nuff said

    you will need to hardwire with cat5e between the tv and the router and give a “donation” of a hundred bux…

  7. Mamad says:

    Be careful people! I used league pass last year! And this year somebody used my card to buy one for themselves! Delete any billing information on your account! I tried to contact the nba support, but no answer except automatic shit!

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